Twilio Brand Registration

Complete guide to registering brands directly in Twilio console and retrieving Brand Registration SID and Trust Hub A2P Bundle SID

Important: If you are using your own Twilio account, you need to register your brand directly in the Twilio console and retrieve the necessary SIDs for integration. This process ensures proper 10DLC compliance and optimal message deliverability.

Direct Twilio Registration

Register brands directly in Twilio console for customers using their own Twilio accounts

SID Retrieval

Extract Brand Registration SID and Trust Hub A2P Bundle SID for system integration

🎯 When to Use Twilio Brand Registration

You must use this method when:

• You are using your own Twilio account - This is mandatory for customers with their own Twilio accounts
• Customer prefers to manage their own 10DLC compliance
• Customer needs direct control over brand registration process
• Integration requires specific Twilio SIDs

Mandatory Requirement: If you are using your own Twilio account, you MUST register your brand in the Twilio console. This process requires administrative access to your Twilio console and you must complete the brand registration yourself.

📋 Prerequisites

Before You Begin: This guide is specifically for customers who are using their own Twilio account. If you are using our managed Twilio service, please refer to the standard Brand Registration documentation instead.

Before starting the Twilio brand registration process, ensure:

• Customer has an active Twilio account
• Customer has administrative permissions in Twilio console
• Customer has completed their Twilio Trust Hub profile
• Customer has all required business documentation ready
• Customer understands 10DLC compliance requirements

🚀 Step-by-Step Registration Process

Access Twilio Console

1. Navigate to Twilio Console

   • Go to console.twilio.com
   • Log in with customer’s Twilio credentials
   • Ensure you’re in the correct account

2. Locate A2P Brand Registration

   • In the left sidebar, expand “Develop”
   • Under “Messaging”, expand “Regulatory Compliance”
   • Click on “Brands”

Step 1: Register New Brand

1. Click “Register new Brand”

   • On the A2P Brands page, click the blue ”+ Register new Brand” button
   • This will open the brand registration form

2. Complete Brand Information

   • Fill in all required business details
   • Ensure information matches official business registration
   • Upload any required documentation

3. Submit for Review

   • Review all information for accuracy
   • Submit the brand registration
   • Note the registration status will show as “In progress”

Monitor Registration Status

Registration Status Tracking

Status Indicators:

Status	Description	Next Steps
In Progress	Brand is under review by TCR	Wait for approval (up to 7 days)
Approved	Brand is approved and active	Proceed to retrieve SIDs
Rejected	Brand was rejected	Review feedback and resubmit
Pending	Awaiting initial review	Monitor for status updates

Review Timeline: Brand registration typically takes 2-7 business days. If status hasn’t changed within 7 days, contact Twilio support.

TCR Review Process

Trust Hub Customer Profile (TCR) Review:

The TCR reviews the information provided in the customer profile before registering the brand. This process includes:

• Business information verification
• Address validation
• Contact details confirmation
• Compliance checks

Important: Ensure all business information is accurate and matches official documentation. Inaccurate information will result in rejection.

Step 2: Retrieve Required SIDs

Once the brand is approved, you need to retrieve two critical SIDs:

Navigate to Brand Details

• Click on the approved brand name in the brands list
• This opens the Brand Details page

Step 3: Brand Registration SID

Locate Brand Registration SID

• In the Brand Details section, find “Brand registration SID”
• Copy the SID using the copy icon next to it

Step 4: Trust Hub A2P Bundle SID

Find Trust Hub A2P Bundle SID

• On the same Brand Details page
• Locate “Trust Hub A2P Bundle SID”
• Copy the SID using the copy icon

📊 Brand Details Overview

The Brand Details page provides comprehensive information about the registered brand:

Field	Description	Usage
Brand Registration SID	Unique identifier for the brand	Required for campaign creation
Trust Hub A2P Bundle SID	Bundle identifier for messaging	Used for message routing
Connected Customer Profile SID	Links to customer profile	System integration reference
Registration Status	Current approval status	Monitor for changes
Brand Type	Standard, Premium, etc.	Affects messaging capabilities
External Brand ID	Custom brand identifier	Optional reference field

🔧 Integration Steps

For System Integration

1. Collect Required SIDs

   Brand Registration SID: [Retrieved from Twilio console]
   Trust Hub A2P Bundle SID: [Retrieved from Twilio console]
   

2. Configure in Your System

   • Add SIDs to customer’s account settings
   • Configure messaging provider settings
   • Test message delivery

3. Verify Integration

   • Send test messages
   • Monitor delivery rates
   • Check for any error messages

For Campaign Creation

Once SIDs are retrieved, customers can:

• Create 10DLC campaigns using their brand
• Set up message templates
• Configure delivery settings
• Monitor campaign performance

⚠️ Important Considerations

Critical Requirements:

• Brand registration must be completed before creating campaigns
• SIDs are required for all messaging operations
• Keep SIDs secure and don’t share them publicly
• Monitor brand status regularly for any changes

Best Practices:

• Document all SIDs in a secure location
• Set up monitoring for brand status changes
• Keep business information up to date
• Maintain compliance with carrier requirements

🆘 Troubleshooting

Common Issues

Brand Registration Stuck “In Progress”

• Wait up to 7 business days
• Contact Twilio support if no change
• Verify all information is accurate

SIDs Not Visible

• Ensure brand is fully approved
• Check user permissions in Twilio console
• Verify you’re in the correct account

Integration Errors

• Double-check SID accuracy
• Verify brand status is “Approved”
• Ensure proper API configuration

Getting Help

If you encounter issues:

1. Check Twilio documentation
2. Contact Twilio support with brand details
3. Verify account permissions
4. Review business information accuracy

Twilio Support

Contact Twilio support for brand registration issues

Documentation

Review Twilio’s 10DLC documentation for detailed guidance