10DLC Campaign

Create and manage 10DLC campaigns to define your messaging use cases and ensure compliance with carrier requirements for A2P messaging.

Overview

A 10DLC Campaign defines the specific use case for your messaging operations. Each campaign must be approved by carriers and specifies what types of messages you can send, to whom, and under what circumstances.

What is a 10DLC Campaign?

A 10DLC Campaign includes:
  • Use Case Definition: The specific purpose of your messaging
  • Message Content: Types of messages you plan to send
  • Target Audience: Who will receive your messages
  • Opt-in Process: How you obtain consent to message
  • Sample Messages: Examples of actual message content

Campaign Types and Use Cases

Standard Use Cases

Marketing

Promotional messages, offers, and marketing communications

Customer Care

Support messages, service updates, and customer assistance

Account Notifications

Account alerts, security notifications, and service updates

Delivery Notifications

Shipping updates, delivery confirmations, and logistics

Specialized Use Cases

Campaign Creation Process

Step-by-Step Setup

1

Select Use Case

Choose the appropriate use case category for your campaign
2

Define Campaign Details

Provide campaign name, description, and messaging details
3

Configure Opt-in Process

Specify how you will obtain and manage consent
4

Submit Sample Messages

Provide examples of actual message content
5

Carrier Review

Wait for carrier approval and throughput assignment

Campaign Configuration

Basic Campaign Information

Complete the following campaign details:

Campaign Name

Descriptive name for internal reference

Use Case

Primary messaging purpose and category

Brand Association

Link campaign to registered brand

Message Volume

Expected daily/monthly message volume

Detailed Campaign Attributes

  • Campaign Description: Detailed explanation of messaging purpose
  • Target Audience: Demographics and characteristics of recipients
  • Message Frequency: How often messages will be sent
  • Campaign Duration: Expected lifespan of the campaign
  • Geographic Scope: Regions where messages will be sent

Opt-in Requirements

All 10DLC campaigns require proper consent from recipients:

Opt-in Methods

Message Content Requirements

Content Guidelines

Your campaign messages must comply with carrier guidelines:
Prohibited Content: No adult content, gambling, illegal activities, or misleading information
Required Elements: All messages must include business identification and opt-out instructions

Sample Messages

Provide actual examples of messages you plan to send:
[YourBrand] Flash Sale! 30% off all items today only. Use code FLASH30. Shop now: [link]. Reply STOP to opt out.

Campaign Approval Process

Review Timeline

Campaign approval typically takes:
  • Standard Use Cases: 5-10 business days
  • Special Use Cases: 10-15 business days
  • High-Risk Industries: 15-30 business days

Approval Factors

Carriers evaluate campaigns based on:
  • Brand Trust Score: Higher scores get faster approval
  • Use Case Legitimacy: Clear business purpose
  • Compliance History: Past messaging behavior
  • Content Quality: Professional, compliant message samples
  • Opt-in Process: Clear and documented consent procedures

Throughput and Limits

Message Throughput

Approved campaigns receive throughput allocations:

Basic Throughput

1 msg/sec per number
  • Standard approval
  • Most common allocation
  • Suitable for small to medium campaigns

Enhanced Throughput

3-10 msg/sec per number
  • Verified high-trust brands
  • Established businesses
  • Higher volume requirements

Premium Throughput

10+ msg/sec per number
  • Enterprise customers
  • Critical use cases
  • Special carrier agreements

Volume Management

Monitor and manage your message volumes:
  • Daily Limits: Based on approved throughput rates
  • Burst Capabilities: Short-term volume increases
  • Scaling Options: Upgrade throughput as needed
  • Usage Monitoring: Track actual vs. allocated volume

Campaign Management

Monitoring Campaign Performance

Track key metrics for your campaigns:
  • Delivery Rates: Percentage of messages successfully delivered
  • Opt-out Rates: Rate of unsubscribe requests
  • Carrier Feedback: Carrier-specific delivery metrics
  • Compliance Scores: Ongoing compliance assessment

Campaign Modifications

To modify an existing campaign:
  1. Submit Change Request: Describe proposed modifications
  2. Provide Documentation: Support changes with evidence
  3. Carrier Review: Wait for approval of modifications
  4. Implementation: Apply approved changes
Significant campaign changes may require full re-approval and could affect throughput.

Best Practices

Campaign Optimization

Compliance Maintenance

  • Regular Audits: Review messaging practices quarterly
  • Content Updates: Keep message samples current
  • Opt-in Reviews: Ensure consent processes remain compliant
  • Volume Monitoring: Stay within approved limits
  • Carrier Communication: Respond promptly to carrier feedback

Troubleshooting

Common Campaign Issues

Performance Optimization

  1. Message Content: Keep messages concise and professional
  2. Sending Patterns: Avoid sudden volume spikes
  3. Opt-out Handling: Process unsubscribes immediately
  4. Compliance Monitoring: Regular review of messaging practices
  5. Carrier Relationships: Maintain good standing with all carriers

Advanced Features

Campaign Analytics

Access detailed analytics for your campaigns:
  • Delivery Reports: Real-time delivery status
  • Performance Metrics: Engagement and response rates
  • Compliance Dashboards: Ongoing compliance monitoring
  • Cost Analysis: Message costs and ROI tracking

Integration Options

Integrate campaigns with your existing systems:
  • CRM Integration: Sync with customer relationship management
  • Marketing Automation: Connect with marketing platforms
  • API Access: Programmatic campaign management
  • Webhook Notifications: Real-time event notifications