Reselling Setup

Configure reseller programs, pricing models, and partner management within Rizler

Reselling Setup

Configure and manage your reseller program, partner relationships, and white-label solutions within the Rizler platform.

Overview

The Reselling Setup section enables you to create and manage reseller partnerships, configure pricing models, and set up white-label solutions for your business partners and customers.

Reseller Program Configuration

Getting Started

Set up your reseller program with these essential steps:

1. Program Structure

   Define your reseller program tiers, benefits, and requirements

2. Pricing Models

   Configure pricing strategies and commission structures

3. Partner Onboarding

   Set up the partner registration and approval process

4. Resource Management

   Provide marketing materials, training, and support resources

Reseller Tiers and Programs

Program Types

Authorized Reseller

Basic partnership with standard pricing and commission rates

Premium Partner

Enhanced partnership with better pricing and additional benefits

White Label Partner

Full white-label solution with custom branding and pricing

Enterprise Distributor

Large-scale distribution partnership with custom terms

Tier Benefits and Requirements

Authorized Reseller

Benefits:

• Standard commission rates (15-20%)
• Access to basic marketing materials
• Partner portal access
• Email support

Requirements:

• Minimum monthly commitment
• Basic sales training completion
• Agreement to terms and conditions

Premium Partner

Benefits:

• Enhanced commission rates (20-30%)
• Co-marketing opportunities
• Priority support
• Advanced training resources
• Custom marketing materials

Requirements:

• Higher monthly commitment
• Proven sales track record
• Advanced certification completion
• Dedicated account management

White Label Partner

Benefits:

• Custom branding and domain
• Full platform customization
• Direct customer billing
• Maximum commission rates (30-40%)
• Technical integration support

Requirements:

• Significant minimum commitment
• Technical certification
• Brand compliance standards
• Dedicated implementation support

Pricing and Commission Structure

Commission Models

Choose the appropriate commission structure for your reseller program:

Percentage-Based

Fixed percentage of revenue

• Simple to calculate
• Transparent for partners
• Scales with business growth

Tiered Commission

Increasing rates by volume

• Rewards higher performance
• Encourages growth
• Multiple breakpoints

Flat Fee

Fixed fee per sale/customer

• Predictable costs
• Good for standardized products
• Easy partner understanding

Pricing Configuration

Wholesale Pricing

Set up wholesale pricing for your reseller partners:

• Base Pricing: Standard wholesale rates for all partners
• Tier-Based Pricing: Different rates based on partner level
• Volume Discounts: Progressive discounts for higher volumes
• Custom Pricing: Negotiated rates for enterprise partners

Retail Price Controls

Manage retail pricing to maintain market stability:

Partner Management

Partner Onboarding

Registration Process

1. Application Submission

   Partners complete detailed application with business information

2. Qualification Review

   Evaluate partner fit based on established criteria

3. Agreement Execution

   Execute partnership agreement and terms

4. Account Setup

   Create partner accounts and provide access credentials

5. Training and Certification

   Complete required training programs and certifications

Required Documentation

Partners must provide:

Business Documentation

• Business registration/incorporation documents
• Tax identification numbers
• Business licenses and permits
• Insurance certificates

Financial Information

• Bank account details for commission payments
• Credit references
• Financial statements (for larger partners)
• Proof of business stability

Marketing Compliance

• Marketing plan and strategy
• Sample marketing materials
• Website and digital presence review
• Brand compliance acknowledgment

Partner Portal

Portal Features

Provide partners with comprehensive self-service capabilities:

Account Management

Profile management, settings, and contact information updates

Sales Dashboard

Real-time sales data, commission tracking, and performance metrics

Marketing Resources

Downloadable materials, campaign templates, and brand assets

Training Center

Training modules, certifications, and product knowledge base

Commission Tracking

• Real-Time Updates: Live commission calculations and tracking
• Historical Reports: Detailed commission history and trends
• Payment Schedules: Clear payment dates and methods
• Dispute Resolution: Process for handling commission disputes

White Label Solutions

Branding Customization

Visual Identity

Logo and Branding

• Custom logo integration
• Brand color scheme application
• Typography and font selection
• Favicon and brand elements

Platform Customization

• Custom domain configuration
• White-label interface design
• Branded email templates
• Custom login pages

Marketing Materials

• Co-branded collateral
• Custom sales presentations
• Branded documentation
• Social media assets

Technical Implementation

• Domain Configuration: Set up custom domains and SSL certificates
• API Integration: Custom API endpoints and webhooks
• Single Sign-On: SSO integration with partner systems
• Data Segregation: Isolated data environments for each partner

Sales Support and Training

Training Programs

Certification Tracks

Sales Fundamentals

Basic product knowledge, sales process, and customer engagement

Technical Certification

Platform configuration, integration setup, and troubleshooting

Advanced Solutions

Complex implementations, enterprise sales, and custom solutions

Marketing Excellence

Digital marketing, content creation, and lead generation strategies

Training Resources

• Video Library: Comprehensive product and sales training videos
• Documentation: Detailed guides, API documentation, and best practices
• Webinars: Regular training sessions and product updates
• One-on-One Coaching: Personalized training for key partners

Sales Tools and Resources

Marketing Materials

Provide partners with professional marketing assets:

Lead Management

• Lead Distribution: Automated lead routing to appropriate partners
• Lead Tracking: Complete lead lifecycle management
• Performance Metrics: Lead conversion and partner performance analytics
• Lead Qualification: Standardized lead scoring and qualification

Performance Management

KPI Tracking

Monitor partner performance with key metrics:

Sales Metrics

Revenue, deals closed, average deal size, and sales cycle length

Activity Metrics

Leads generated, demos conducted, and proposal submissions

Customer Metrics

Customer satisfaction, retention rates, and support quality

Performance Reviews

Regular Assessments

• Quarterly Reviews: Comprehensive performance and goal assessment
• Monthly Check-ins: Progress tracking and support needs identification
• Annual Planning: Strategic planning and goal setting for the year
• Performance Improvement Plans: Support for underperforming partners

Incentive Programs

Volume Bonuses

Additional rewards for achieving specific sales volumes

Growth Incentives

Bonuses for year-over-year growth achievements

Certification Rewards

Incentives for completing training and certification programs

Special Promotions

Limited-time incentives for specific products or markets

Legal and Compliance

Partnership Agreements

Standard Terms

Essential elements of reseller agreements:

• Territory and Market Definition: Geographic and market boundaries
• Exclusivity Provisions: Exclusive vs. non-exclusive partnerships
• Performance Requirements: Minimum sales commitments and KPIs
• Intellectual Property: Usage rights and brand protection
• Termination Clauses: Conditions for agreement termination

Compliance Requirements

Risk Management

• Financial Risk: Credit checks and financial monitoring
• Operational Risk: Performance monitoring and support
• Reputational Risk: Brand compliance and market conduct
• Legal Risk: Contract compliance and dispute resolution

Best Practices

Program Success Factors

Common Pitfalls to Avoid

• Overly Complex Pricing: Keep pricing structures simple and transparent
• Inadequate Support: Provide sufficient training and ongoing support
• Channel Conflict: Manage territory and customer conflicts proactively
• Poor Communication: Maintain regular and clear communication
• Lack of Differentiation: Clearly differentiate partner tiers and benefits