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10DLC Brand

Register and manage your brand within the 10DLC ecosystem to establish trust and improve message deliverability for your business communications.

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Overview

A 10DLC Brand represents your business identity in the messaging ecosystem. Brand registration is a crucial step that establishes your legitimacy with mobile carriers and helps ensure your messages reach their intended recipients.

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What is a 10DLC Brand?

Your 10DLC Brand includes:
  • Brand Identity: Your business name, logo, and identifying information
  • Business Credentials: Verification documents and compliance status
  • Trust Score: Carrier-assigned score based on your business reputation
  • Use Case Approvals: Approved messaging scenarios for your brand

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Brand Registration Process

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Step-by-Step Registration

1

Prepare Brand Information

Gather all necessary business information and documentation
2

Submit Brand Application

Complete the brand registration form with accurate details
3

Document Verification

Upload required verification documents
4

Carrier Review

Wait for carrier approval and trust score assignment
5

Brand Activation

Activate your brand for messaging campaigns

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Required Brand Information

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Basic Brand Details

Brand Name

Official business name as it appears in legal documents

Display Name

Name as it will appear to message recipients

Brand Type

Business entity type (Corporation, LLC, Partnership, etc.)

Industry

Primary business industry classification

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Business Information

Complete the following business details:
  • Legal Business Name: Exact name from incorporation documents
  • Doing Business As (DBA): Alternative business names
  • Business Address: Primary business location
  • Tax ID/EIN: Federal tax identification number
  • Business Phone: Primary contact number
  • Business Email: Official business email address
  • Website URL: Primary business website

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Brand Verification Documents

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Brand Trust Scores

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Understanding Trust Scores

Carriers assign trust scores to brands based on various factors:

High Trust

Score: 75-100
  • Established businesses
  • Strong verification
  • Clean compliance history

Medium Trust

Score: 50-74
  • Verified businesses
  • Standard documentation
  • No major compliance issues

Low Trust

Score: 0-49
  • New businesses
  • Limited verification
  • Requires additional validation

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Factors Affecting Trust Score

  • Business Age: How long the business has been operating
  • Verification Level: Completeness of submitted documentation
  • Industry Type: Some industries have inherent trust implications
  • Compliance History: Past messaging compliance record
  • Financial Stability: Business financial standing and credit
  • Digital Footprint: Online presence and reputation

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Brand Types and Classifications

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Business Entity Types

Select the appropriate business entity type:
  • Corporation (C-Corp): Traditional corporation structure
  • S-Corporation: Small business corporation
  • Limited Liability Company (LLC): Hybrid business structure
  • Partnership: Multi-owner business entity
  • Sole Proprietorship: Single-owner business
  • Non-Profit: Tax-exempt organization
  • Government: Government entity or agency

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Industry Classifications

Choose your primary industry:

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Brand Management

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Updating Brand Information

To modify your brand registration:
  1. Access Brand Settings: Navigate to Setup > 10DLC > Brand
  2. Request Modification: Submit change request with supporting documentation
  3. Carrier Review: Wait for carrier approval of changes
  4. Update Confirmation: Verify changes are reflected in your account
Brand modifications may affect your trust score and require re-verification of use cases.

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Brand Status Monitoring

Track your brand status through the dashboard:
  • Pending: Registration submitted, awaiting review
  • Verified: Brand approved and active
  • Suspended: Compliance issues require resolution
  • Rejected: Additional documentation or corrections needed

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Compliance Requirements

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Ongoing Compliance

Maintain brand compliance through:

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Documentation Maintenance

  • Annual Updates: Review and update brand information yearly
  • Document Renewal: Replace expired certificates and licenses
  • Address Changes: Update business address changes promptly
  • Ownership Changes: Report changes in business ownership
  • Compliance Monitoring: Regular review of messaging practices

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Best Practices

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Brand Registration Success Tips

  1. Complete Documentation: Provide all required documents upfront
  2. Accurate Information: Ensure all details match official records
  3. Professional Website: Maintain a professional online presence
  4. Clear Policies: Have clear privacy and terms of service
  5. Consistent Branding: Use consistent naming across all platforms

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Trust Score Optimization

  • Establish Business History: Longer business history improves trust
  • Maintain Clean Records: Avoid compliance violations
  • Professional Documentation: Submit high-quality, complete documents
  • Industry Best Practices: Follow industry-specific guidelines
  • Regular Updates: Keep information current and accurate

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Troubleshooting

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Common Brand Registration Issues

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Improving Brand Performance

  1. Monitor Metrics: Track message delivery rates and carrier feedback
  2. Compliance Audits: Regular review of messaging practices
  3. Documentation Updates: Keep all brand information current
  4. Industry Engagement: Participate in industry compliance initiatives
  5. Carrier Relationships: Maintain good standing with all carriers

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Brand Portfolio Management

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Multiple Brands

If you operate multiple business entities:
  • Separate Registrations: Each legal entity requires separate brand registration
  • Shared Resources: Some verification documents can be shared
  • Individual Scoring: Each brand receives its own trust score
  • Distinct Use Cases: Each brand may have different approved use cases

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Brand Consolidation

Consider consolidating brands when:
  • Operating under a single legal entity
  • Using consistent messaging practices
  • Simplifying compliance management
  • Reducing administrative overhead
Consult with legal and compliance teams before making brand consolidation decisions.